What is Reach and how is it different from User Views?

Reach is the maximum number of people that could potentially see your share. If you have posted a link to 20 people via email, that will be captured as reach and shown on your dashboard. We have not implemented this feature for postings to Facebook at this time, but it will be released very soon.

User view takes into account the number of recipients that actually click the link and view the page. This lets you know if someone has opened and read the link that you shared.